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A quick introduction to Marketing the Mousetrap (MTM), the commercialization process and how MTM can help you bring your “best kept secret” to market in an efficient and cost-effective manner.
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The Commercialization Process

Idea

Envision a new product or service that is missing in the marketplace.

Positioning

Ensure that you are targeting the right audience at the right time.

Messaging

Ensure that your story is concise, unique and utterly compelling.

Marketing

Ensure that you are using the most effective medium for your messaging.

Selling

Ensure that your team can consistently identify and close opportunities.

Revenue

Harvest the financial returns so as to build a profitable, scalable business.

MTM’s Services Portfolio

Consulting

Engage MTM to provide world-class consulting on a per hour, fixed price or retainer basis. Positioning, Messaging, Marketing and Business Development services can be secured in concert or as separate modules as required.

Speaking

Invite an MTM senior partner to talk at your conference, industry event or annual kick-off. Commercialization topics can be customized to your business and delivered in 15, 30 or 60 minute interactive speaking sessions.

Do-It-Yourself (DIY)

Hard-pressed for time? Download MTM’s DIY content and you and your team can apply the fundamental elements of the commercialization process to your business on your schedule.

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