Welcome to the Marketing the Mousetrap Blog!

Thanks for taking a few minutes to peruse the Marketing the Mousetrap (MTM) Blog.

The intent of the MTM Blog is twofold:

1. To act as a canvas for the MTM principles in expressing their thoughts around the most compelling business challenges of the day.

2. To provide our readers with some insight into how to go about addressing these challenges so as to progress forward their company, concept or career.

We will draw on examples from both our first hand experience with customers across a multitude of industries as well as business books, publications and news journals from across North America, including the Wall Street Journal, New York Times, Financial Times, Washington Post and USA Today in the United States and the Globe and Mail, National Post, and Financial Post in Canada.

We will also use this forum to introduce insight and proprietary concepts related to MTM's four core practice areas, including Leadership Development, Strategy Formulation, Revenue Generation and Process Definition.

Finally, we will post articles, whitepapers, templates and presentations on this site, all of which will be used to grow MTM's public information library for our readers, prospects and of course our customers.

Information will be updated regularly, with new blog entries being posted as time allows and as relevant topics emerge to the forefront of the business community. Keep in mind that you can always subscribe to this site as an automatic RSS feed by clicking on "Subscribe to the MTM RSS feed" on the right hand side of this page.

On behalf of the entire MTM team, we wish you all the best in your business endeavors and we hope that the information on these pages can in someway contribute to your professional success.

Sincerely,

Tom Mawhinney, Managing Director
(tom.mawhinney@marketingthemousetrap.com)